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Keynote 3 – Structuring Your Story Like a Management Consultant

Plenary Hall

Why do management consultants charge so much, and why are they still the first team called in when C-Level Executives are feeling overwhelmed? Consultants apply a rigorous, highly structured approach to crafting their stories. They ensure that above all else, their message is utterly clear to their audience. This approach will be contrasted against the analytics and data science approach to data storytelling, which sometimes emphasizes complexity over clarity. See practical examples demonstrating the strengths and weaknesses of each approach, and gain an understanding of the frameworks that make management consultants so successful.