TALK: Data as the Prologue, the Hero, and the Finale in Creative Campaigns

Meeting Room 7

Stories affect, connect, and influence humanity every day. Because of this, storytelling has become a critical tool in breathing life into data.

Just the same, data is a powerful tool in creating more meaningful stories that can build our brands. Data allows us to ground our narratives in truth and helps ensure that our stories become both memorable and impactful for our audiences.

In this talk, we will discuss how visualized data can serve as a grounding force, a reliable compass, and a powerful creative tool for the stories we execute in marketing and communication campaigns. We will look at the creative storytelling process in campaigns and see how data can deepen the meaning of our work every step of the way.