Weddy Diamada

Data and Analytics Champion, PwC

Weddy is a Business valuation specialist, a Data science fellow of Eskwelabs, and one of the Data and analytics champion of the Deals and Corporate Finance Group in PwC Philippines. He has executed valuation projects in multiple industries such as power, transportation, media, telecommunications, business process outsourcing, food and beverage, retail, and financial services. He has valued businesses and intangible assets such as brands, customer relationships, and technology with a combined valuation of Php400 billion (~USD8.0 billion).

As a Data science fellow and Data and analytics champion of the Firm, Weddy has performed data analytics/machine learning projects involving two of the largest railways in the country, a leading provider of direct-to-home television service, multiple airports for forecasting passenger flows, twitter sentiments regarding different modes of transportation, and survey responses of the Firm’s CEO and Startup surveys. He has won multiple Eskwelabs Hackathons which involved solving problems in transportation, healthcare, and microfinancing using data science.

He has also produced four (4) scholarly papers applying complex econometrics and optimization methods to forecasting auto loans, predicting stock prices, and solving social problems such as rural-urban inequality and malnutrition in Metro Manila. He has recently published an article in BusinessWorld entitled “Storytelling in data science” which has gained traction with data storytelling enthusiasts inside and outside the country.

He has also led internal and external workshops on data analytics, data storytelling, econometrics, micro and macroeconomics, and fundamentals of business valuation.

Weddy earned his dual bachelor degrees in Applied Economics and Management of Financial Institutions in De La Salle University – Manila (DLSU). He graduated Magna Cum Laude and was the valedictorian of the School of Economics batch. He was recognized for being the Most Outstanding Researcher in both degrees, and was awarded the Sixto K. Roxas Gold Medal for his excellence in the field of economics. He also earned his certification on Advanced Visualization and Dashboard Design from one of the leading data analytics training bodies in the country, DataSeer (now StoryIQ).

Apart from teaching, practicing business valuation work, and applying data science, he also developed a passion in public speaking. Weddy joined different public speaking contests and has consistently been a podium finisher. He is also being invited to deliver motivational talks in various events around Metro Manila.

My Sessions

Presentation of Survey Results – Making the Big Leap: Are We Ready for Data Analytics?

Plenary Hall

In this session, PwC executives Leilani Ramirez-Layug and Weddy Diamada will present the results of the first Philippine data analytics and business intelligence industry survey.