Alyssa has established roots in strategic communications and brand building, with over a decade of experience working with public relations and advertising agencies, taking on roles that specialize in strategic planning, brand building, and business development. She has spearheaded the communications and strategy development efforts for various consumer, corporate, and advocacy campaigns for the FMCG, tech, finance, and retail brands she has handled over the years. She also has a background in film theory and production, having earned a masters degree in film and media studies at The New School for Public Engagement in New York City. She is a storyteller at heart, with an awarded short film as well as a published bilingual children’s storybook under her belt.